Tips how to do market research to Help Google

As a businessman or entrepreneur, doing market research is imperative to know the information about the target market, the consumer, to a competitor. Advances in internet technology today makes everything easier. If the first market research should be done offline and often costly, but now the market research can be done online through Google with much more easily and free of course.

As one of the search engines are the most visited today, #Google has become part of the Internet world a very important function. Culture "Googling" has become a phrase that can be interpreted as an information-seeking activity via the internet. Millions and even billions of searches conducted with the help of google. Therefore, for an online business must have an obligation to understand the ins and outs of Google and trying to keep a blog or website is at the top ranks of the search results.

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Related to market research, the role of Google which are given enough information about the following points:

1. Knowing consumer tastes

Knowing the tastes of consumers is one purpose of conducting market research. Many ways can be done for example by opening a survey or poll for the products we sell. You also can provide a suggestion box so that consumers can give input on the products you sell.

2. Observing Competitors

Knowing the characteristics of competitors is the most important thing is known by a businessman. Market research can be done by using the Google is to search for a product or brand that is similar to the one you are selling.

Observe the things they do to attract customers. After knowing nothing is being done by a competitor, we can do the marketing strategy in the face of such competitors imitate / develop what competitors are doing or do something more superior than the competition.

3. Looking for new ideas

An online business should think innovatively. This means that they have to continue to put out new ideas for products. It is very necessary so that consumers do not get bored with the product that's it. It also includes part of market research.

Through Google, we can look for things what is becoming a trend, then it applies to your product. For example, you open a bakery business. With market research through Google, we can also know that is a trend eg cupcake trend, macaroon and so on. Then we can sell these products at online stores that we build.

Google Facility to Support Market Research Process

Above are some of the things that had been a major goal in doing market research. We can count on some of Google's facilities are used to conduct market research. For colleagues who may have long been in the world of Internet Marketing may already be familiar with the following facilities. But for those of you who do not know, it's good to listen to a few Google tools that effectively support your market research:

1. Google Keyword Tool Planner

This facility is used by those who want to know information about the keyword or keywords used in connection with products in their business. This tool is very useful to get ideas of new keywords and other opportunities that can be done around the business in the viewfinder.

With this tool, we can determine the amount of a keyword search and also other keywords that are often typed in the Google search engine. By doing so, we can get more target audience for business websites. You can try these tools HERE.

2. Google Trends

These tools can be used to determine a topic that is a trend on the Internet. Highly suitable for use by those who have a website / blog with news topics also online stores that sell new products. Google trends always display the latest update things that are warm and much sought after on the internet. Please try HERE.

3. Google documents

Google this one facility can be used to create a poll or survey online. This is done for the purpose of market research is to determine the ultimate consumer tastes. With the existence of this poll, then a business man can know the what the consumer wants. You can visit HERE.

4. Google's consumer surveys

This facility is almost similar to the facilities of Google documents are to take the survey online, just Google's consumer surveys examine more deeply is to determine consumer interest and other questions. However, this facility can not be used free of charge. You have to pay $ 0.1 per person. You can visit it HERE.

To use all the tools you need of course a Google account or Google email alias Gmail. Conduct market research you can now do more easily, but somehow still researching via offline least you should do in order to enhance your business research. Hope it is useful.