Actually, What is Internet Marketing?

Maybe this time our understanding of internet marketing that is selling via the Internet. Actually it is not wrong because judging from the definition, it is a marketing internet marketing online through the internet. Well, if we're talking marketing, meaning that not only sales but also includes the promotion, branding, and build relationships with customers are done online.

Then, what is the point we are doing internet marketing (online marketing)? Of course, every business - be it a business owner offline and online business owner - definitely want to increase their sales results or want to make them even more famous brand. Well, the internet is one of the best media to provide information to Internet users (Netter) about their business, and also as a medium to sell their products.

In order to allow us to understand more about internet marketing, I will try to explain in a way more simple and gives some examples of internet marketing is usually done by the internet marketer. Form of internet marketing that can be divided into two parts, namely as a Source of Income, and Way Campaign. Conducted in internet marketing is actually only two, but the type of business very much.

Here is a simple explanation about internet marketing:

I. Internet Marketing For Income Source (Source of Income)

Nowadays, the Internet has become one of the lifestyle of the people in Indonesia, especially for those who have gadget with the latest technology such as smartphones, tablets, and laptops. Take a look around you, almost everyone already has a smartphone, even builders dumplings had already had a BlackBerry that can directly dumplings promotional merchandise. Stay Broad Cast, promotion to customers who also have a BlackBerry, .

Running internet marketing to generate revenue can be done with some type of business, such as PPC (Pay Per Click), PPS (Pay Per Sale), PPL (Pay Per Lead), selling their own products, and online auction business.

• 1. PPC (Pay Per Click)

Programs PPC (Pay Per Click) is mostly done by the owner of the website / blog to earn money from their site. Income derived from the PPC program is derived from the clicks made by visitors / visitors who are interested in an advertisement that is in that site. The publisher or owner of the site will be paid per click made by visitors to the site, where the price per click has been determined in advance by the Advertiser / advertiser. Large income depends on the number of ad clicks and clicks on the bid price by the Advertiser.

Some companies that offer PPC programs include:

•      Google Adsense
•      Bidvertiser
•      Chitika
•      Infolinks
•      gather Blogger
•      Sitti
•      ID Blog Network
•      AdsenseCamp
•      kliksaya
•      Etc

2. PPS (Pay Per Sale)

From the name alone we might be able to understand about this program. We will get paid every time a purchase of a product derived from our own affiliate link. The amount of income depends on the number of items sold, and also rate the percentage of commission from the owner of the goods.

Companies offering PPS program include:

•      Amazon.com
•      Clickbank.com
•      Etc

3. PPL (Pay Per Lead)

This is an affiliate program where the seller / vendor will give you a commission every time we managed to send leads to the seller / vendor. For example, we direct Internet users to register with an email newsletter, a free trial, or fill out a form, through an affiliate link ours. One company that offers the PPL program is MaxBounty.com.

4. Selling Your Own Product or Other People's Products

Today, sell something via the Internet is not something extraordinary. We can sell any product via the Internet whether it be physical or digital form. In addition, our offline business can also be marketed through the internet. For example, we had a business selling fried onions, sell it on the internet, there is a buy :)

In addition to selling its own products, we can also earn money by selling other people's products, be it physical products or digital products. One of the internet marketing by selling other people's products is by becoming a reseller or dropshipper other people's products. So also with the digital products, we can become an affiliate marketer for a product that is sold to others.

5. Bidding (Online Auction)

On the internet there is also a place to sell something ours or someone else who we help jualkan, by way of auction. Surely this can be beneficial because we can sell our goods are the people who bid the highest price.

Known company that provides the facility of online auctions:

•      eBay.com
•      Flippa.com
•      Etc

II. Internet Marketing For Online Promotion (Traffic Generation)
As already mentioned at the beginning of the article, online promotion is one form of internet marketing. No matter what product or business who want to be promoted, the Internet is one medium that is very effective for brand building and create a business website we known.

There are many ways to promote your business through the internet, including through SEO (Search Engine Optimization), through PPC Advertising (PPC Advertising), Email Marketing, Mobile Advertising, and Social Media Marketing.

1. PPC Advertising (PPC Ads)

Unlike the PPC program for publishers, PPC Ads program is intended for the Advertiser / advertisers who want to promote their business. In this case we as advertisers have to spend money to the companies running PPC Ads show our ads on their network of publisher sites. Of course we can set ad rates in accordance with the existing budget.

Some companies that offer this program are:

•      Google Adwords
•      Yahoo Advertising
•      MSN Advertising Center
•      gather Blogger
•      Sitti
•      ID Blog Network
•      AdsenseCamp
•      Etc

2. SEO (Search Engine Optimization)

SEO is a form of online promotion that I like for free. However, SEO requires special expertise, the process requires a long time. That is why there are a lot of website owners are willing to spend money to hire SEO services to make their business sites included in the main page of search results.

3. Email Marketing

True to its name, e-mail marketing is the process of marketing a product or service by using email as a tool. Email marketing is also various kinds, there is direct mail, email retention, and advertise in other people's email. Marketing through email is usually very effective for promotion or sales letter can be directly sent to the owner of the email account.

An important note to remember is that we should not make SPAM as it will disturb others, and will certainly hurt our own because the owner could do unscribe email or email us to enter into the list of spammer.

4. Mobile Advertising

Mobile advertising is, advertising services through mobile devices. Smartphone users are now numerous, and usually they carry wherever phones away. This is what makes mobile advertising is very effective for business promotion media. Some models of mobile ads is via SMS, MMS, Banner Ads, Games, and others.

5. Social Media Marketing

Similarly, SEO, online promotion using social media can do for free. As we know, users of social media sites such as Facebook, Twitter, Google+, and YouTube, it had been very much. And this is a very effective media campaign to market any product via the internet.

6. Marketing Through Forum

Now there are a lot of forums that are made specifically to discuss certain topics. An example is Kaskus.co.id. This forum discusses a variety of topics ranging from politics, business, national, and much more. One sub forum Kaskus specifically for online merchants who want to market their products through Kaskus. Besides Kaskus, there are still some more forums can be used as an online marketing media, will be discussed in another article.

So a little explanation of what is internet marketing, and media that can be used for online marketing. Indeed, there are many ways to do internet marketing, but we do not have to do everything because not all marketing methods can successfully we do. Therefore, choose a few that are effective and suited to market a product or service you want to promote. Thank you for reading my article, hopefully it can get a little help :)