Customers Start Turning Your Online Business? This might cause

In an increasingly competitive online business fierce, many various ways taken the online business so that customers remain loyal to the services provided. Offers a variety of convenience, gifts, promos, and so became a common trick so that the customers do not move to another heart.

But in the competition often many online businesses that fail to maintain their customers and to accept the reality of business or product is no longer in demand. But is it true that only dikarena all the products we sell?

Apparently not, there are some other things that could be affecting the declining number of buyers or customers online business that we run. And here are three things that affect why online customers are turning:

1. Product Not Focused

It is actually a fairly classic problem for businesses both online and offline. When plunge into the world of business, many of us who do not focus in determining what products we sell. Either because too excited or many ideas in our minds so we tend to reproduce the kind of fishing products that we sell.

It does not hurt to offer a variety of products through an online store or via #sosial media, but would be a problem if the products we sell do not have links to each other. For example, suppose you sell equipment for babies, we also sell clothes for adults. Although still allied to the kinds of everyday goods, in fact, these products have a different market. Practically our customers will begin to question the consistency of professionalism even an online business that we run.

The solution is of course to do a product specification. In fact there are many online businesses are growing and customer attention better if they focus on a product. Clearly they will feel more confident, because we as a seller would seem like a specialist of the products we sell.

2. Demonstrate expertise Too Much

Basically, as humans we are required to be able to adapt and absorb as much ability or life skills. The ability is certainly expected to assist us in dealing with everything including when struggling with the business world.

However, in line with the previous point, in the business world sometimes too much to have the expertise it could be triggering the problem. How can? Probably most of the peers will reject the idea, because certainly think the more the better toxicity.

Well, the analogy is like this. Humans must be created with various advantages and disadvantages. If we could have some ability at the same time with a level of mastery of each ability is relatively high, it may not be a problem. But people generally have limitations and it is very reasonable. Therefore, from the imposing "sell" a lot of ability, but with a mastery that mediocrity, will better show the main skill that is completely under our control.

Within portfolio website or personal blog, we write expertise will be offered. Here will be much more effective if we focus on one or two skills most good and the potential to offer. In addition, professional impression to be more pronounced if we focus on one specific area only.

3. Introduce Yourself with Good

The third issue that may cause shrinking of online customers is less effective self-introduction process. Self-introduction here of course is intended to introduce the process of our efforts. What is interesting in this case is the stigma world trade that never lost the importance of personal communication between sellers and buyers.

In conventional trade in the market, buyers can directly meet with the seller. The process will certainly communicate more intimate and memorable. This is the advantage of offline business where buyers can become customers and will remain a subscriber. But what about online business, where almost all digital processes run even without face to face at all.

Here the challenge is how to make our online business become oriented costumers. Focus practical personal self-introduction is a must do. Primarily for business services or products of small scale (which we do own), establish a personal communication with the customer must be done regularly but still "by human". That is, we do not provide communication through email newsletters or just status via social media.

If we really want to know and retain customers, then we have to communicate directly. Using a small greeting, a simple chat online and introducing profile is an excellent first step. Next live maintain consistency alone.

Hopefully the above discussion can be beneficial and can help colleagues online business as well.