Four Ways to Get More Customers

Good news and bad news about marketing is that price and results are not always closely related to each other. You can pay the same price for poor results the same as when you get good results. The difference is based on what you devote to marketing before you implement.

Here is an effective method and easy to plan marketing efforts so you can get more satisfactory results without spending more money.

Recognize your strengths
Ask yourself the following questions:
1. Why do people buy from you?
2. What do you actually do for your customers?
3. How you better than the competition?
4. What special skills or advantages do you have?

Answers to these questions are the competitive advantages that you have. All of them are the things that set you apart from other competitors. Competitive advantage can be related to price, location, professional skills, attitude, speed, or your personal.

People buy from you because you are doing something for them that others can not do. Understand this and you have done the first step toward better marketing.

Get to know your customers

To promote your business, you must focus on the people who appreciate the values ​​you profess. Your strength (or competitive advantage) will help you focus on the people who are most appreciative of your products or services. For example, if your location is a surplus then the customer will also reflect the location of your choice. If high quality is your advantage, then you have to appreciate the quality of the customer.

To get an idea on who is your target market, look and observe the customers you have now or watch the profit margin to determine what types of customers you should focus on. You can have multiple target market because you have a number of products or services, and some kind of excess.

The point you should focus on the people who will give you an appreciation of what you can do for them. People that is the most loyal customers and profitable for you.

Create a meaningful message
The key to successful marketing is to deliver the right message to the right people as long as your budget allows. Therefore, you need a message that tells your target market why they should do business with you.

Your message should reflect your strengths because that is what makes you become the best. Your message also deals with the most preferred by the target market. In other words, speak their language and say what they want to hear. For example: You work as a property broker and your strengths is that you can sell the house quickly and your target market is people who want to sell their home quickly. So the message is: "I sell the house quickly!"

And you can give some detail to demonstrate your ability to sell houses quickly, faster than anyone else in your city (if possible give statistics and testimonials).

Your message comes directly from the excess and your target market. All three works naturally and simply.

You can have more than one message. Every marketing focus should have its own message.

To start, think of a message. Then when you are developing a system that works, add others into your marketing system. Do not burden yourself with too much to do too many things at once.

Convey the message as often as your budget permits
Now you have to find and buy a medium (or media delivery) for the marketing message you want to convey.

There are three things to remember when you plan how to deliver your message:
1. Develop a budget for your project.
2. Get media exposure as much as possible during the budget allows.
3. Focus on the exposure to your target groups.

Unless your budget is unlimited, you must choose a facility that focuses on the delivery of your message.

For example, if you have a retail store and you know 90% of your customers within two miles of your store, then you can-focused on delivering the message to the people who live within that radius. It gives you an ability to repeat your message to them repeatedly, and gives the power of repetition is useful to you.

There are so many ways to deliver your message: advertising, direct mail, networking, telephone, or personal visit. Some of the more indirect way is to teach classes or offer seminars on topics closely related to your product or service. Other ways is to sponsor events or offer an informative session about what you're doing. Or you could partner with a nonprofit corporation.

Whatever you do, try to achieve a balanced combination of media when delivering your message. This will increase public awareness of the existence of your business and increase the influence of your message