Facebook Ads vs. Google Adwords, Which Is More Effective?

Facebook Vs Google Adwords Ads - In building a business, promotion plays an important role. Whatever type of business or service sedangdirintis, if no promotion done so prospective customers may not be aware of the business. They will not know what the product is, what it does and what its advantages. If they do not know the products, how they could be interested in buying it? That is why many sellers who creatively create ads. The goal of attracting consumers to buy the product.

Today, the development of business promotion has been growing rapidly. Not only utilizing electronic media and print media, promotional products that can now be done also in cyberspace. In the world there are many types mayapun promotional strategies executed. Promotion can be done with no capital or to remove the capital first. Well, a quick way to bring buyers is with paid media. There are two types of paid advertising that is already no doubt advantages, namely Google and Facebook.

Facebook Vs Google Adwords Ads, Which Is More Effective?

Google and Facebook is making a paid advertising program that leads the visitor to view the ads that will we put in there. Both have a large market share. Google as a search engine, using the results as a medium to show ads. While Facebook as social media, the number of users that so much, can serve as a fitting place to put the ad. Then if you want to choose one, which one is most effective? Facebook Ads vs. Google Adwords?

Many people who want to explore the world of internet marketing is confused with this question. Because both have considerable market share. Nevertheless, of the two must be the most effective in lead visitors to visit our business website. Answers from which the most effective between the two media is a paid advertisement, will be answered with some explanation below:
1. Facebook Ads

Facebook Ads is an advertising service provided by the social media world, #Facebook. Laying their ads on the right side view of social media Facebook with the caption "Sponsored" and also in the News Feed.

Pros:

As social media users in the world, then Facebook has become a place where many people bersosial every day. Of the many people whose names are utilizing these Facebook Viral Effect of users. So that Facebook allows us as people who advertise to determine the target of ads that we post. Setting the start of the age, status, language, and nation. By doing so, then Facebook will serve ads to see the profile of its users.

Disadvantages:

Disadvantages of paid advertising media this one is advertising can only be seen by those who use Facebook. Despite being the world's largest social media for the moment, of course, not everyone has a Facebook account. There are still many people who do not have a Facebook account to create targeted ads on Facebook can only be seen by certain people that they are active Facebook users.
2. Google Adwords

Google Adwords is an advertising program created by the company's website in the world's largest search engine, #Google. As the largest search engine (for now) of course the prospect of Google will use this machine as a place for a pair of ads.

Pros:

Advantages of Google Adwords is:

•      As the largest search engine today, of course, Google has a very large market share.
•      We can adjust the placement of advertising that is easily seen by others
•      We can choose the categories of ads so that when people search for a keyword related to our campaign, your ad will appear there.
•      Ads will be in accordance with the target. By utilizing the searched keywords, your ad will be in accordance with the targets that we seek.
•      Visitors do not have to log in to Google to be able to see the ad. So it will reach more people are opening this search engine.

Disadvantages:

•      If there is a suspicious link ads or ad is in violation of the rules of Google Adwords, your ad will be banned permanently. So it needs to be careful in advertising there. Note also that do not violate their TOS that rule.
•      In the process we put the ad payment, payment can only be made by credit card only.

Seeing deficiency and excess, which is the most effective Google Adwords vs. Facebook Ads? It was returned to prospective advertisers. From the above review, we certainly can choose the service which seems most appropriate to the needs of our business.