How to Protect Your Website from Negative SEO

 
 In the 2014 presidential election RI we'll often hear the news in various media about the smear campaign (black campaign) and negative campaign (negative campaign). For those who do not know the difference, the smear campaign is a campaign conducted for dropping competitors through issues that are unfounded or slander. While negative campaign is a campaign to attack the opponent by using facts based and harm the opponent. The second objective of this campaign is to attack and harm competitors each candidate so that its credibility fall. But sorry, this article does not address the issue of presidential elections.

In the world of SEO (search engine optimization) is also no such thing as a negative campaign or Negative SEO. The goal is to drop the rank or position of competitor websites in the Google search engine. Negative SEO course is very detrimental to the business website, because it could damage the reputation of a website in Google's eyes. So how do I fix this? Adapted from blog.kissmetrics.com website, the following is a review of the SEO campaign Negative (Negative SEO).
What is Negative SEO?

Negative SEO is a series of actions taken by competitors to sabotage your website rankings in search engines. Usually negative SEO using SEO techniques banned by Google Webmaster rules, techniques unethical or commonly referred to as black hat techniques. SEO negative attacks can be in various forms, such as:

•      Hack your website (hacking)
•      Create hundreds of thousands of spam links towards your site
•      Copying content, and then publish the content in various places, causing duplicate content
•      Build a lot of links from sites that are not qualified to use anchor text such as Viagra, P0ker, and keywords that are not family safe.
•      Creating fake social media accounts and ruin the reputation of your website through the account
•      Uninstalling the best links owned by your website

Are Negative SEO is the Real Threat?

Yes of course, the threat is real. Negative SEO is a challenge that must be faced by the owners of the website, and already there are several websites that were affected. Website SEO negatively affected often have difficulty to restore his reputation in the eyes of Google. Because of the negative SEO should be prevented early on, as the saying goes, it's better to prevent than to treat.

You must already know the site Fiverr.com, if you type in the keyword "Negative SEO" then we will find there are more than 15 thousand people who offer services Negative SEO. See pictures,



Blackhat forum (blackhatworld.com) also we can find some stories of blackhaters who have successfully performed the negative SEO techniques and dropping their competitors. See pictures,



Fortunately Google has released a tool to overcome the practice of Negative SEO, this tool can be used by webmasters for free. However, we must be careful in using this tool, use only as a last option. Here's a video of Matt Cutts about negative SEO.



Usually it takes 2-4 weeks to see the work of this tool. I'm sure no one who can be patient for a month see their website penalty. The best way we have to do is prevent it, do not let your website have been adversely affected as Negative SEO campaign.

How to Prevent Negative Attacks SEO

1. Set up email alerts Webmaster Tools. Google can send alerts to your email:

•      When a malware attack your website
•      When the website can not be indexed by Google
•      When the server connection problem with your website
•      When your website get a manual penalty of the Google

If your website is currently not connected to a Google Webmaster Tools account, then you should do so now. Log in to Google webmaster account, and then click on "Webmaster Tools Preferences". See pictures,



Enable email notification and select to receive notifications for all kinds of problems. Then click "Save". See pictures,


2. Track What You Build Backlinks

This is a very important step you can do to prevent spammers managed to 'work on' your website. Kebanyak of practice Negative SEO is done by building links from sites that are of low quality or redirect links.

Tools that can be used to track baclinks towards our website is Opensiteexplorer.org and Ahrefs.com. Use these tools on a regular basis to determine the development of links towards your website. Another tool that you can consider is MonitorBacklinks.com (pay).

Site Ahrefs.com Opensiteexplorer.org and can be used for free, but its use is limited. If you want to track your site's backlinks and also a competitor, it is advisable to use the paid version.

3. Best Protect Your Backlinks

Quite panyak Negative SEO practices that seek to try to remove the links that we have built with great difficulty. They do so by contacting the owner of the website where your links are located. On behalf of yourself, they try to ask the owner of the website remove your link.

To prevent this, we are advised to use their own email domain when building links and contact other website owners. This could prevent someone else pretending to be you when you contact the owner of the website where your link is located.


4. Secure Your Website from Hackers and Malware Attacks

We agree that the security of a website is something that is very important and crucial. Whatever platform your site, make sure that the security for the website that you wake up already strong enough. When you use the WordPress platform, you can read some tips to secure your website / blog from Hacker attacks, read the article here.

You can also install additional plugins to increase the security of your WordPress website, is to install the plugin Google Authenticator. This plugin will increase the security of your WordPress website by applying the two-step verification password. Every time you log into your WordPress site, you will be prompted to add the code sent by Google Authenticator to your smartphone (available for Android and iOS).

Use strong passwords for your website, a combination of letters, numbers, and symbols. You can read tips on easy ways to create a password in THIS article. Always backup the files and data base your website on a regular basis to anticipate if at any time there is a problem on your website. If your website allows a user to upload a file, make sure your hosting is installed antivirus to prevent malware.

5. Perform Ethical SEO Strategy

Many people assume that all baclinks building strategy for SEO is a form of coordinated SPAM. Of course this is not entirely true, though indeed some SEO experts make SPAM. Avoid the following actions:

•      Do not provide links to the affected site pinalty
•      Do not publish articles that are of low quality, such as articles from guest bloggers
•      Do not use the same keywords too much for your links
•      Do not buy links from blog networks, this could be dangerous for your SEO for the long term

6. Do not for Enemies On The Internet

As we often hear the term "A thousand friends are still too little, while the enemy is too much", so should we build a healthy online community. There is no point in creating animosity, especially on the internet. Do not create enemies in the online world because you never know're dealing with anyone.


There are 3 reasons why a Spammers 'tricked' on your website:

1.      To have fun
2.      For Revenge
3.      To rid you of competition in Google SERP

How to 'Fight' Negative SEO?

If you realize that someone started doing Negative SEO on your business website, then you must do the following points:

1. Create your Want List Backlinks Remove

Monitor growth in the number of backlinks to your website on a regular basis. Mark all links towards your site, this information may be obtained through Google Webmaster Tools or with the help of the tools mentioned above. Check the source of your links, whether these links could damage the reputation of your website in the future? If yes, then you should be prepared to remove it.

2. Removing Backlinks

After making a list of sources of backlinks that a website would like to be removed, the next step is to contact the webmaster or the admin of the website. If the website does not make contact page, so we can contact the webmaster to track down the owner using the site Who.is to find an email address or phone number.

3. Create a List Disavow Links

If you get an email about the manual penalty, steps you can do is use Google Disavow Tool. Method on points 1 and 2 may not work we do, then to remove bad links we can make a list later disavow that we can submit to Google Webmaster Tools.



conclusion:

Security website and impressions on the Google search engine is very important for the owner of the website. Here is a summary of some of the things we can do to prevent the impact of Negative SEO:

1.      Create an email notification from Google Webmaster Tools.
2.      Track the growth of your backlinks using Opensiteexplorer.org, Ahrefs.com, MonitorBacklinks.com.
3.      Optimizing your website security.
4.      Doing SEO off page optimization in a safe manner.
5.      Do not look for the enemy on the internet.

Do you ever have problems with Negative SEO? What methods do you use and what tools you use to resolve the issue?