4 Mistakes You May Make On Your Website

Finally you can build a website, but you may be surprised that the results are not what you expect.

Based on David Chen, CEO and Co-Founder of Y-Combinator backed startup, namely Strikingly, chances are you fall in the trap are great for businesses that often they ignore. Strikingly is a tool for building websites with less than 10 minutes. Some time ago, Strikingly launched the "one-click" that allows you to build a website with just one click.

Chen will share some common mistakes that he saw on the startup's website, as well as some advice on how to fix it online businesses, as follows:

1. You create a customer you click too much

Chen said that most of the websites overestimated the amount of hoops of their customers who make them jump into the products and services they are looking for.

"Every single click is an action point. When the user to be bothered with any other action, they will not click on the button that you want them to click on, "Chen said, noting that this case is different for ecommerce. "Websites are the best we've ever seen is a website that has only one action point."

His advice is to determine what action you want the customer to take, whether it's making a call, look for your address, ordering something, and pressed the button for everything.

2. You think the last to go mobile (or maybe not at all)

Based on the National Small Business Association's 2013 small business technology survey, nearly one in five websites that have a mobile website. Most businesses do not take advantage of mobile websites because they still design it just for the web. While mobile traffic increased as now, businesses should think to design their websites for mobile.

A good mobile website will look like an app. Users should be able to navigating by swiping from the clicking, as swiping is a genuine movement of the mobile phone. There should be constant action points for the user, so they do not need to zoom in and zoom out to get what users want and where you want the user to be.

Plus, Chen also said that a good mobile design is with minimal clicks and clear action points that translate to the web much easier than complex websites that translate to mobile. If you think about the mobile and then bring them to the web experience, this will fix many other problems.

3. You use it too complex, jargon-laden description

Entrepreneur, though they are intelligent, they may sometimes not be able to explain what they do to others well, face to face. On the website, there is no (for a quick refresher, try to inc Jason Fried'2011 story about why a lot of business writing that sucks).

Chen believes that many businesses are suffering because too many know about the companies they own. They tried to explain everything they know about their own business to the user in a fairly short time, but the end user understands nothing about what they describe.

Instead, Chen advised to filter value proposition into sentences, and keep in mind that once you connect a customer with a clear, concise pitch, most likely you will have time to expand on other occasions.

4. Your website has too much content

Unlike the trap at number 3, this is not a matter of what you write, but how much of what you write. One type of content that makes people go is the text.

Thinking for mobile formerly supposed to be able to overcome this because the mobile website has a little space that makes you tempted to fill it with text. In fact, if possible, you can use the video, diagrams or other media types so that your message can spread. Chen said, "if this is your website, not an article or something that people want to read, the less text, the better and beautiful website.