What Function In Internal Linking in Website / Blog?

There is a lot of discussion internet marketer, webmaster and SEO experts, who discuss about link building. I also often find discussions about the latest strategies to build backlinks with the technique that he says most 'qualified' that will improve the ranking of a web page in the Google search engine. I see, there are important things forgotten in the discussion, they forget that there is a strategy of internal links on a website / blog.

Internal linking is a link from one web page to other pages within the same website, where the content is still in touch. This is one way to help Google crawlers to navigate our website pages. In addition, internal links also allow our website visitors to find the other information is still relevant. Surely this will make the visitors will be longer on our site. Basically, the internal linking in the website / blog is one of a very important part in improving the onsite SEO (Search Engine Optimization).
What are the benefits of Internal Linking?

For me personally, the main objective of the internal linking is to make it easier to navigate a search engine, indexing all the pages, and look at the overall structure of my blog. Structure neat website that will make all of your website pages well indexed in the search engines, and this means that the page of your site will be easily matched with user search in the search engines, for example Google.


1. Increase the use and user experience on your site

Actually, a lot of blogs that discuss the importance of internal linking for SEO, but it is actually not the only benefits. As already mentioned above, the internal links will be easier for visitors to navigate your website and open the other content pages on your website.

Imagine someone who found a link of your article in the Google search results. After they read it and find the information they need, chances are they will close your web page or press the back button. By contrast, if they find the anchor text links in your article about the other information that may be of interest for visitors. This link will direct readers to the other posts are still in touch. And if they like your writing, maybe he'll be a subscriber of your blog and will return again in the future.

Internal links can make visitors linger on your blog and open the other pages on the blog. Make visitors feel at home in your blog will reduce bounce rate (bounce rate) on your website, and this is very important because Google takes into account the level of bounce rate as a metric in determining whether your blog has quality content or not. If a visitor too quickly leaving your blog, Google can assume that the blog does not provide benefits to the reader, and this could result in a decrease of your blog ranked in the search engine Google.

2. Improve SEO (Search Engine Optimization) your site

By creating internal links, you help search engine spiders to crawl your site easily and quickly. Post a lot of content with internal links would be better than letting the post page there is no link to another page of your post.

Creating internal links to other pages with relevant keywords is a very effective way to increase the SEO value of your posts. Obviously this is very easy to do. For example, a business or a blog you are engaged in the service of laundry, you can create an internal link by using the keyword phrase "Cheap Laundry Services" on the post that talks about clean clothes to get to your other posts that offer laundry services at low prices. This will help Search Engines to understand the content of your website as a whole.

3. Increase the visibility of the content in your website

With increasing time, the content within the website / blog of course will be growing by the day. Some content may only be drowned and increasingly hard to find by visitors to your website because of the new content.

If you have a page of content you want to show on your blog visitors, but the page is not as popular as it turns out the other pages, then you can add a link to the page in another content page which is quite often read your blog visitors.

You can show the old content by placing your own internal links to that page in the post popular and frequently visited your blog readers. The more pages of your blog that is open to visitors and is accessible by the search engine, then the visibility of your blog, the better. Surely this will give better results on the website and your business.
This Note When Making Internal Linking

If we do it right, then we will see good results in a Google search page. In the use of WordPress, some webmasters 'handed' the task of making the internal linking on a plugin, eg plugins Search Term Tagging 2 (STT2).

This WP Plugin (STT2) can indeed help us in making the internal linking automatically based on keywords and tags, with an unlimited number. However, in fact, many users do not understand how to set it up so as to make the internal linking in the website became uncontrollable. Instead of getting a good result, it will make the blog dianngap SPAM by search engines.

Therefore, note the following when making internal linking:

     Create internal linking to related pages.
     Create internal linking appropriately, not too much.
     Use anchor text and varies according to the intended page.
     Perform regular internal linking with