Strategies Addressing Consumer Demand Fluctuations

In business, the supply or demand often fluctuates. Nowadays, you run the bustling business at any given moment. However, sometimes lonely business enthusiasts. In order for your business to survive, of course, you have to implement a specific strategy.

Here are strategies you can employ a company to adjust the level of service capacity with fluctuating demand:

1. Use a part-time employee
Many part-time employees employed during busy periods. This strategy is widely applied to standardized services and for tasks that do not require special skills too much. For example, a clothing store that employs extra part-time workers on the eve of Christmas and New Year's Day, Eid or moments of peak demand for the other.

2. Hire additional facilities and equipment
To avoid additional investment is quite expensive and can not be fully utilized, service companies can hire additional facilities or equipment used during a busy period.

3. Schedule activities during periods of low demand
To ensure that all the company's productive capacity could be available during peak periods, then activities such as building renovation, repair, employee vacations, and training should be scheduled during periods of low demand forecast.

4. Perform cross-training employees
Employees are trained to perform a variety of tasks, so that they can help each other and support. This is very useful if there is a condition in which some employees face a busy period while other employees are relatively relaxed. For example, at a time when most employees are relatively relaxed part of their inventory will be made available on the queue at the cashier when the cashier began to elongate.

5. Improve customer participation
The Company may seek the involvement of customers in particular-duty tasks (customer self-service). For example, consumers put their own luggage or groceries at the supermarket customers take their own food and drinks ordered.