For Adsense mania probably following calculation formula can add insight about how the calculation of income from google adsense. The following are examples of the calculation formula.
Calculations Adsense:
CTR = (Clicks / Impressions) * 100
EPC = Earnings Per Click
eCPM = (Earnings / Impressions) * 1000
eCPM = CTR * EPC * 10
Earnings = eCPM * Impressions / 1000
Earnings = CTR * EPC * Impressions / 100
Example: Today there are 9 clicks from 2017 impressions. (for example, EPC = 0:04)
CTR = (9/2017) * 100 = 0.4462 = 0.45
eCPM = 0.4462 * 0.04 * 10 = 0.17848 = 0.18
eCPM = (0.3599941 / 2017) * 1000 = 0.17848 = 0.18
Earnings = 0.17848 * 2017/1000 = 0.3599941 = 0.36
Earnings = 0.4462 * 0.04 * 2017/100 = 0.3599941 = 0.36
Note: Read also here to recognize the term - the term adsense above
Calculations Adsense:
CTR = (Clicks / Impressions) * 100
EPC = Earnings Per Click
eCPM = (Earnings / Impressions) * 1000
eCPM = CTR * EPC * 10
Earnings = eCPM * Impressions / 1000
Earnings = CTR * EPC * Impressions / 100
Example: Today there are 9 clicks from 2017 impressions. (for example, EPC = 0:04)
CTR = (9/2017) * 100 = 0.4462 = 0.45
eCPM = 0.4462 * 0.04 * 10 = 0.17848 = 0.18
eCPM = (0.3599941 / 2017) * 1000 = 0.17848 = 0.18
Earnings = 0.17848 * 2017/1000 = 0.3599941 = 0.36
Earnings = 0.4462 * 0.04 * 2017/100 = 0.3599941 = 0.36
Note: Read also here to recognize the term - the term adsense above
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